For FMCG brand owners, efficiencies come from manufacturing exactly the same thing millions of times. Yet often consumers would ideally like to have something unique. How do you satisfy both needs?
Identifying what people really value, and creating relevant product experience requires understanding about how consumer’s latent needs may be unfulfilled by current products and their packaging design. We believe that structural packaging is an intrinsic part of the product experience.
Our integrated multi-disciplinary team work with FMCG brand owners to help them grow their business. Leveraging new technologies. Developing relevant new product experiences. Improving existing experiences to be best in class. At the same time, we apply a commercial focus to the development of robust products, adding value, as well as reducing cost, to maximise profits.