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It is well recognised
that colour and finish are the first aspects of a product
that consumers base their purchasing decision on. Colour
is often overlooked and inappropriate application can
be detrimental to the success of a product.
By interpreting trends across a number of markets it is
possible to effectively predict, some time in advance,
colours crucial to the success of a product.
DCA are members of the Color Marketing Group. With more than 1,700 professional members, this internationally recognised organisation collaborates to generate colour palettes up to three years in
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advance. A consensus of opinion by other industry members helps us to provide an objective justification for new proposals.
Our prototyping facility is capable of generating prototypes that simulate the colour and finish intended for production, allowing the evaluation of a product’s full aesthetic impact.
DCA collaborate closely with plastic manufacturers, in-mould decorators, paint suppliers and metal finishers to bring the exact colour and finish intended in the proposal successfully to market.
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