A unique strength that DCA enjoys is the cross fertilization of ideas and knowledge between project teams working in different market sectors. An associated benefit is the broad knowledge base of the DCA team members who have experience of working in and designing for the automotive, medical, commercial, consumer product, industrial and packaging industries.

The entire design and engineering team have been formally trained in the use of structured creative thinking techniques including Edward de Bono’s Six Thinking Hats, direct thinking and lateral thinking tools. A smaller number of staff members have also been trained to facilitate these creative sessions for groups who may or may not have been trained in these techniques. DCA can therefore design and run a creative thinking or brainstorming session with clients in order to stimulate fresh thinking and generate original ideas.

DCA have been employed to help clients in a variety of creative capacities. These have ranged from the generation and ‘live’ illustration of concepts during client marketing reviews, to the design and facilitation of joint DCA / client creative thinking reviews. Regular internal project concept brainstorming sessions and consideration of how emerging technologies can be incorporated into client products are fundamental to the development of effective solutions.