Our work ranges from observational-behavioural research and the formulation of new product insight, though to studies to assist in providing evidence for design decisions relating to whole concepts or specific design details. This work is proving to be very valuable in creating market leading and market changing products for our clients.

Our skill base includes: market reviews, competitor and client product analysis, hall testing, ergonomic studies, behavioural studies, focus groups, expert opinion groups, consumer panels, contextual interviews, co-discovery, cultural/geographical assessments, video diaries and peripheral investigations. For a number of these DCA has developed customised methods and approaches to maximise the effect on our end goal of being able to create commercial advantage for our clients.