The variety of DCA’s client base gives us a broad view on emerging cultural and aesthetic trends. We gather developments in transport, FMCG, consumer products and telecoms, as well as art, architecture and fashion and media, to identify drivers of future concepts, materials, colours and finishes. As a member of CMG, the Color Marketing Group, we network with a range of design professionals to discuss views on future finishing trends. DCA use this trend knowledge to help define future strategies, innovations and visual language either as stand-alone deliverables or integrated into design projects.