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The consumer product sector invariably targets a demanding audience who are fashion conscious, increasingly discerning and design aware and who therefore have high functional and aesthetic expectations of their products.
Due to consumer demand for personalised products and premium models, DCA are often approached to design not only the core product, but also variants upon it. This enables the company to match market sub sector needs and to afford the manufacturer the opportunity to offer a range of products across several different price points.
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