Colour, finish and material

A subtle difference in the texture of a dashboard alters the value of the whole vehicle. The ability to specify and control, colour, material and finish is critical to the overall product experience.

Our industrial design and research teams can help  develop an understanding of how different colours, materials and finishes (CMF) will be perceived by your customers and why. We not only recommend the right CMF strategy to communicate your product's qualities, but, most importantly, how this CMF strategy can be implemented and controlled through production and use.

Our work in multiple market sectors and geographical regions, combined with a presence at global trade shows and industry forums, helps us keep you up to date with the latest materials, finishes and colour palettes, and the best techniques to achieve and control them.

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