Communicating the value of change – Dan Jenkins talks to The Ergonomist

Published on: 12th April 2013

Dan Jenkins discusses the importance of communicating change and the value of winning both hearts and minds.

Communicating the value of change is an important part of the design process. In order to ensure continued stakeholder engagement and acceptance, it is important that the value of the design change is meaningfully communicated. The article discusses the value of communicating to the heart, using narrative stories, and the head, using objective measures of performance.