airwick bloom

DCA and RB win iF product design award for Air wick® Bloom

Published on: 8th February 2016

DCA is delighted to announce that the new scented oil warmer for RB’s leading home fragrance brand, Air Wick®, has won an iF product design award 2016.

For 60 years, the iF product design award has been a coveted and internationally recognised label for award-winning design and the iF brand has become a symbol for outstanding achievement in design. A total of 5,295 entries from 53 countries were submitted to this year’s iF design award.

DCA worked in partnership with RB’s (formerly Reckitt Benckiser) R&D and Global Design Management teams to develop the device and structural packaging.

The new scented oil warmer from Air Wick is designed to fit discreetly into the home.  The compact design uses subtle surfaces to visually integrate the glass refill into a familiar vase like form. The shape is an expression of fragrance emanation, a distinctive feature of the Air Wick brand language.

The neutral colours help blend into any home decor and offer a premium feel that sets it apart from the white devices typical to the category.

The intuitive dial is prominently located to allow the user to easily adjust the fragrance intensity to suit the room size and the setting icons are large enough to be easily read at floor level.

airwick range