Inclusive packaging wins German Packaging Award 2020
Published on: 21st September 2020
The new ‘easy to open’ cap is a major innovation for Voltarol pain relief gel. Designed to offer best-in-class inclusive packaging for users suffering from joint pain, it is the result of a comprehensive design and development program by GSK, working with DCA and with joint pain sufferers.
Voltaren pain relief gel is often used by those who find screw caps and other kinds of medical packaging difficult and painful to use.
To improve this user experience we designed something that was far more easy and comfortable to use, through the addition of ‘soft touch’ material and by enabling the user to open it one handed either with a finger, the palm or even the edge of a tabletop.
Andrew Barraclough (Vice President of Design at GSK) said, “This was a brilliant team effort between GSK and DCA. Great design is achieved by looking at the world from the user’s perspective and asking the question, how could the user’s experience be better? The Voltaren cap is an example of how great design can make a difference even when working within very tight constraints.”