LifeFuels wins Silver Edison Award 2020

Published on: 20th April 2020

DCA is delighted to announce that a second client, LifeFuels, has been honoured by the 2020 Edison Awards with a Silver Medal.

LifeFuels is the world's first smart nutrition bottle and has won Silver in the Best Consumer Electronics category. LifeFuels is recognised for its outstanding innovation and dedication to improving consumers' lives and as a game-changing product in today's technology-driven society.

The Edison Awards is an annual competition honouring excellence in new product and service development, marketing, human-centred design and innovation. Recognition by the Edison Awards is one of the highest accolades a company can receive for the successful launch of a revolutionary new product. Nominees are reviewed by a panel of more than 3,000 business executives and academics who evaluate based on concept, value, delivery and impact.

LifeFuels' smart nutrition bottle turns ordinary water into a beverage packed with flavour and essential vitamins and nutrients, and allows consumers to track hydration through its connected app. Using LifeFuels Bottle and FuelPods also lowers production costs, reduces waste and provides an eco-friendly alternative to single-use plastic bottles.

"At LifeFuels, we are tirelessly working to be a game changing brand, and are constantly innovating to power people's performance in more dynamic ways," Jonathon Perrelli, LifeFuels Co-Founder and CEO, said. "Receiving this prestigious award truly solidifies our hard work and determination over the years. We are honoured to be named an Edison Awards finalist."

The 2020 Edison Award joins a long list of awards that LifeFuels has received for its outstanding innovation and product design. Among those include numerous CES Innovation Awards, Great Places to Work certification, and "Best Beverage Concept Finalist" in World Beverage Innovation. Most recently, LifeFuels won the 2020 Business Intelligence Group Innovation Awards, and was also added to the shortlist for The Sports Technology Awards 2020.