Healthcare

The sales channels for OTC healthcare products have blurred with FMCG products, both being found in supermarkets and large pharmacy chains. Now people’s traditional efficacy based decision-making when choosing a healthcare product has a rising emotional brand element.

With healthcare reforms, deregulation and recessionary pressures the OTC market for self-medicating healthcare solutions continues to grow at a fast rate. For these brands, building on medical and technical competences through thinking and acting like an FMCG brand can create strong emotional connections with consumers at the point of purchase. This, combined with the ability of structural packaging to add value through improved usability or compliance, can create future opportunities for consumer healthcare brands to improve resonance with both the consumer and the user.

Our knowledge of FMCG brands and products, combined with our core strength in medical devices, makes us a great partner to help you deliver OTC consumer healthcare solutions.

     

Consumer / Areas of work / Healthcare
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