Deciding which direction to take a design, or even what to design next, often proves one of the greatest hurdles in product development.

Research and strategy at DCA exists to inspire and inform these decisions, providing the cultural and user insight on which to build great product strategy and designs.

Practised by a team with diverse experience we use a range of tools to build robust data and rich stories. No two projects are the same. We go wide and we go deep, gaining intimate knowledge of the relationship between people, brands, products and their environment.

DCA research and strategy synthesis workshop