Design trends

We are not a trends agency. We don’t release trend reports. But it is our business to know what is going on, to have an opinion and to hypothesise about what is next.

Building on the design research team’s cultural trend work, our industrial design team is continually exploring the latest design trends. Members of the team visit and often present at trade shows, conferences and forums around the world.

On their return, images, thoughts and hypotheses are continuously communicated internally through immersive spaces and structured sector and skill forums. This enables our design team to build an inherent knowledge of emerging, mature or declining design trends that can be used efficiently to inform and inspire our design work.