In our increasingly virtual world where services and brands have become organic ecosystems the artefact often remains the tangible connection to the user. It can be the central manifestation of our comprehension and command of technology.

In this context we believe industrial design should be informed and relevant. It should be highly creative and push what is technically possible. We achieve this by integrating the industrial design team with research and engineering disciplines and hiring designers who understand strategic context and are ruthless about the product detail.