UX design is a multidisciplinary challenge
Our integrated approach involves designers and UX specialists working alongside researchers, human factors and usability specialists, graphic designers, and hardware, software and mechanical engineers. This multidisciplinary team is able to generate the right user experiences, whether for future gazing concepts or for your next product launch, and support them through to final production.
Creating synergy between the digital and the physical
We specialise in designing interfaces and user systems that transcend traditional limitations. Our multidisciplinary approach creates compelling designs for products and services that exist across the spectrum of the physical and digital world, delivering seamless and meaningful complete system experiences to your users.
Creating multi-sensorial responses
We are building tools to control these multi-factor inputs and test the resulting holistic experiences.
Using games engines for immersive UX development
Using games engines like Unity, we can rapidly design, develop and test fully immersive user interactions, Starting from initial ideas, we can take interaction solutions to a high levels of maturity suitable for porting onto the final production embodiments.
Building on real world user experiences
Our UX solutions are built on a foundation of research and a detailed understanding of stakeholder needs.
At the beginning of any project, we determine how information flows and interactions with users affect the overall system performance.
This leads to a detailed exploration of what information is required, where and when it should be displayed, and in what format. The objective is to add value by better engaging with users, allowing them to be more effective and efficient.
We apply this same rigorous, evidence-led approach to all forms of information exchanges, including physical interfaces, embedded displays, smartphone apps, and voice-based systems.
Safety critical interfaces
For high integrity, highly regulated markets and applications, such as medical, the user interface is a safety critical element of the product or system.
It’s imperative that usability is unambiguous and error-proofed, while the underlying software architecture and code must be rigorously specified, planned, designed and tested against the relevant standards and regulations.
Understanding different contexts
We design interfaces for a wide range of products from ship positioning systems to simulator flight decks and medical devices.
To deliver work across a this range of platforms we have developed a unique suite of tools that enable us to develop context appropriate graphical user interfaces (GUIs) flexibly and quickly.
Collaboration with users
We understand that there is a range of factors at play, underpinning the success or failure of a user experience. Our design teams work hand in hand with our researchers and human factors specialists to fully understand the true user needs, which will be unique to each project.
Powering the user experience through technology
This allows us to validate such integrated physical and digital solutions during the development process, which is critical to building confidence in the legitimacy of the proposed user experience.
Enabling neural network learning as part of the user experience
This detailed analysis of a user's physical interaction with a product or system provides us with the evidence we need to inform and improve the final outcome for the user.
User experience in a connected world
Maximising compatibility for the widest range of user communication devices and operating systems while maintaining a reliable, secure connection is key when selecting your wireless protocol.
Identifying and incorporating cutting edge functionality that will make your product stand out while accommodating the full spectrum of user physical capability and cognitive understanding, means that we may well have to address potentially conflicting demands. Balancing these with technical requirements such as long battery life and small package size is challenging, and requires the knowledge and experience that comes from delivering successful real world solutions.
Design iteration and testing
When it comes to touch and feel the best outcomes evolve with time and practice.
Design is a dynamic process which relies on feedback generated through multiple iterations, prototyping and testing.
App development process
First and foremost the workflow allows us to manage the app development through a series of agreed gateways.
It also aims to clarify the scope of the development work from the outset by capturing the overall operating landscape, compliance and regulation requirements and functionality.
As the process moves from low fidelity prototypes to first release fully functioning apps, we utilise co-collaboration software so that all relevant stakeholder groups can have their input throughout the development journey.
VR and AR capability
VR is an invaluable tool to experience and engage with space, form and proportion in a truly immersive way. As soon as 3D CAD models exist, VR can make size and perspective real and interactive in a way that an on screen presentation can never really capture.
AR complements the VR process by enabling real world and virtual worlds to be combined. The overlay of information to allow a new design concept to reside in the real world can be further enhanced by computer-generated perceptual information. This can include visual, auditory and haptic feedback.