Anticipating the future
At the front end of the design process DCA helps to find and define new value.
Our integrated approach fuses critical thinking, creativity and technical skills. We uncover deep insights and make sense of emerging opportunities to identify tomorrow’s breakthrough product experiences.
Great design stems from empathy
Our human-centred approach starts with understanding how technology and social change is transforming the way we lead our lives.
Our insight specialists use advanced immersive techniques to reveal people’s fast-evolving behaviours. We connect locally with people across cultures and context - be it in their home, at leisure or work. We bring experiences to life, translating and visualising users’ stories, mapping their journeys to build understanding of their priorities. The outputs uncover fresh insights and reveal emerging priorities to illuminate the search for new and meaningful solutions .
Our insights identify what matters most to people.
Together our cross functional team explore new perspectives and relevant technology to stimulate new thinking. Our co-create workshops connect the dots to imagine the possibilities across product, services and experiences. We map and story-tell the most compelling domains to evolve and define how the new propositions will deliver meaningful benefits to people’s lives.
Bridging insight and design
Working collaboratively we shape the ‘what’ options to envision the most engaging proposition for your business.
Prototype solutions are visualised and brought to life. Our researchers use rapid resonance checks to test how people think, feel and interact with the early options. This builds understanding and conviction to support effective, timely decisions. We work together to deliver a refined opportunity proposition and a clearly articulated ‘blueprint’ to inform design.
Making it happen
DCA’s design and technical team are involved throughout and are primed to support the multidisciplinary transition into detailed design.
We help foster a shared sense of purpose, alignment and ownership with your in-house teams and partners. Our insight team continue to keep the people focus front-of-mind - linking with our human factors team throughout the design and development stages. DCA helps to inform and shape your key design decisions.