Great to see this standard class seat in its unique dress covers featuring so prominently in LNER's latest advertising campaign. Through all the adverts, the seat acts as a brand ambassador for the stunning new East Coast interiors that DCA collaborated with LNER to design and deliver.
DCA's designers worked closely with the LNER team to develop an interior design for their new East Coast service that reinforces their brand values of great service and passenger experience. Our work included detailed specification of all the colours, materials and finishes, including working with suppliers to deliver production solutions for the unique seat dress cover and the carpet designs
