Foyle Metro Livery

Client

Translink

Description

Foyle Metro zero-emission livery and re-branding

Date

2023

Activities

  • Colour, material and finish
  • Graphic design
  • Livery design
  • Production support
  • Prototyping
  • Virtual reality
To support the Translink investment in a zero-emission Foyle Metro Fleet in Derry~Londonderry, Translink worked with DCA to refresh the existing Foyle Metro livery, with the key requirements being that the livery could evolve into the future, is in harmony with its environment, forms a logical step-on from the existing livery and can be easily maintained to a high standard.

Throughout this process, we worked with key stakeholders from Translink and representatives from the local community to find the right balance of needs. We presented and worked on ideas from subtle updates to the existing Foyle Metro red to full-vinyl wraps, to engage discussion and debate. Through careful collaboration, a final design was selected and implemented on the entire zero-emission fleet.