Designing a more sustainable future

Sustainability is becoming ever more important to how our clients do business.

Today’s consumers increasingly demand more eco-friendly products, but for companies who are determined to become better for the planet, going from ambition to impact can be a complex and challenging process.
What makes a product more sustainable? It’s a complicated question. Improving the environmental impact of a design involves a myriad of trade-offs, and making a positive change in one area could inadvertently create problems in another. Consumer perceptions of what makes an eco-friendly product may be at odds with the big-picture data, and companies need to know how to create a truly sustainable message without ‘greenwashing’. To successfully become more sustainable in the long term, companies need to develop a strategy which aligns with their goals and the technical demands of their products.

When done right, however, design with sustainability at its core is a force for innovation, inspiring unique technical solutions and rewarding customer experiences.

As a 3D design agency, we are uniquely positioned to help our clients navigate their journey in sustainable design by utilising our deep understanding of consumer needs, brand fit and technical feasibility. Our researchers, strategists, materials specialists, industrial designers and engineers offer a multifaceted view of sustainable design, so that solutions are not just good for the planet but also good for business in the circular economy.

Design with sustainability at its core is a force for innovation.

Ways we can help

Strategic, multidisciplinary design for sustainability

Whether it’s an upgradable luxury product that lasts a lifetime, or FMCG packaging optimised for the recycling plant, we have found that each project requires its own bespoke approach and its own combination of expert skills to bring it about.

While materials are often the focus for sustainable products, all aspects of product design can be opportunities to increase sustainability. More efficient software can increase battery life, for example, and user experience can nudge consumers towards more eco-friendly behaviours. We have awareness of sustainable design principles across all our disciplines, and can bring our multidisciplinary skill set, in a way that few can.

Creating a sustainability process

We help our clients prepare for a more sustainable future. Our subject matter experts keep up-to-date on new materials and manufacturing processes, novel market strategies and business models, shifting consumer attitudes and government and retailer regulations. We help our clients develop a pipeline so they can plan their product development in accordance with what a more sustainable world will look like 5, 10 and 20 years from now.

Together with our clients, we tailor a development process with sustainability at its heart which ensures that the decisions made at ground level add up to real progress towards their environmental responsibility and business goals.

If you are interested to know more about how we can support your company’s environmental design strategy, please contact us at [email protected]

We help our clients prepare for a more sustainable future.