Airwick air freshner cannisters

DCA refreshes Reckitt Benckiser's Airwick range

Published on: 17th July 2013

DCA has refreshed the design of several core global products for Reckitt Benckiser’s Air Wick brand. A new, smaller design for the brand’s popular FreshMatic device is complemented by a refreshed refill can design.

These products, together with the redesigned Scented Reed Diffuser have been developed to reflect a cohesive visual brand language, created in partnership with Reckitt Benckiser’s Global Design Management team.