DCA selected as Bentley’s UX partner
Published on: 15th May 2020
UX is a core pillar in all vehicle development at Bentley and a clear area for brand differentiation. To support Bentley’s unique and exciting innovation activities in this area, we at DCA have been bringing our extensive experience of multidisciplinary product development to bear since 2016 to create and demonstrate a wide range of potential UX solutions. These combine digital and physical interactions to deliver users with a memorable and highly functional UX experience that pervades every touch-point and every engagement with their vehicle in a way that is unmistakably Bentley.