Panadol Pain Phone




Telemedicine Unit




  • Insight and Strategy
  • Usability and Human Factors
  • Visual Brand Language
  • Industrial Design
  • Mechanical Engineering
  • Prototyping
In rural Indonesia, people face a difficult choice - endure the physical and emotional burden of pain or make a long journey to access medical care that can be hours away. Over 42 million* people in rural Indonesia delay treatment because medical care is too far away.

Panadol set out to bridge the distance between these rural Indonesian communities in pain and the experts who could help. Panadol partnered with DCA to build a first-of-its-kind remote healthcare unit, the Panadol Pain Phone.

Over 42 million* people in rural Indonesia delay treatment

The Panadol Pain Phone contains a bespoke collection of devices that provides the patient with the tools for a remote consultation.

It has a video screen for face-to-face interactions and can collect information such as heart rate, blood pressure, temperature, oxygen levels it also contains a digital stethoscope that can stream audio directly to the healthcare professional.

Tools for a remote consultation.

Panadol asked us to have the Pain Phone ready for a wider healthcare activation in Indonesia. DCA designed, engineered and fabricated a working pilot from the ground-up in just 2 months.

From the ground-up in just 2 months

The Panadol Pain Phone joined a wider healthcare initiative, the Panadol Klinik Ceketan program, which aimed to support 16 villages in the Cugenang district affected by the 2022 Cianjur Earthquake.

As part of this broader activation, the Panadol Pain Phone helped to connect over 7000 patients, including those suffering from headaches, joint and muscle pains, as well as life-threatening conditions such as hypertension, anorexia, asthma, and many others.

The Panadol Klinik Ceketan Program

“… we believe that digitalization is one of the keys to making healthcare more inclusive. The Panadol Klinik Cekatan and Pain Phone a real example of how we can participate in accelerating health access throughout the country and making healthcare and health education accessible to more people.”

*1/3 of Indonesians: 2018 GLOBAL PAIN INDEX STUDY

Setiaji, Chief of the Digital Transformation Office, Ministry of Health

Video Credit: Haleon, Saatchi & Saatchi