Voltarol Easy to Open Pack wins WorldStar Award
Published on: 20th January 2021
This WorldStar Award builds on the two major packaging award wins – the Consumer Convenience Pack of the Year category at the UK Packaging Awards 2020 and the German Packaging Award 2020 in the category Functionality and convenience. The new ‘easy to open’ cap is a major innovation for Voltarol pain relief gel. Designed to offer best-in-class inclusive packaging for users suffering from joint pain, it is the result of a comprehensive design and development program by GSK, working with DCA and with joint pain sufferers. Voltarol pain relief gel is often used by those who find screw caps and other kinds of medical packaging difficult and painful to use. To improve this user experience the packaging a category first design was created. Far easier and more comfortable to use, through the addition of ‘soft touch’ material and by enabling the user to open it one handed either with a finger, the palm or even the edge of a table top. The packaging has also been designed to be assembled and filled on existing lines. Special thanks go to all involved parties including Kutterer Mauer AG and Hoffmann Neopac AG.