DCA talks to Marketing Week about specifications and the creative process

Published on: 7th November 2014

DCA’s Research skill leaders, Dan Jenkins and Charles Drury, appear in Marketing Week's "Design Opinions" to discuss the limitations that a specification can place on the creative process.

The article covers the strength and limitations of a design specification and discusses how research tools can be used to actively question why individual requirements are needed and the impact they have on performance at a systems level.