'Do your products get good marks for behaviour?' - Charles Drury talks to Marketing Week

Published on: 21st October 2011

Charles Drury explores how digital interface design can inform development of a product’s interactive brand language.

How a product feels and behaves is often overlooked  in development, but rarely in use. Finding the right way to even talk about interactive experience can be the first step to delivering a product which captivates users across the full gamut of senses. Digital products can provide important lessons for creating physical product interfaces which capture a brand’s personality.