Sensory brand design article in Marketing Week: The Marketing Mix expert guide 2015

Published on: 24th February 2015

Peter Kay, Head of FMCG Design explains DCA’s unique approach to Sensory Brand Design.

The article discusses how DCA is helping some of the most enlightened brand owners to see the value of going beyond defining their brands visual language, and are using sensory brand design to create multi-sensory brand and product experiences.